Filed under: Audi, BMW, Mercedes-Benz

The Volkswagen Group wants to be number one in global sales, luxury sales and, hopefully, profits. In order to reach the auto sales zenith, however, Volkswagen may need to make room for more Audi production.

Bloomberg reports that Audi is struggling to meet demand for the A3 and A6, with buyers waiting three to four months to take delivery of those models. Audi sales boss Peter Schwarzenbauer tells Bloomberg that its factories are running at full throttle and that if sales continue to grow it will be “difficult to say how long it could take to reduce waiting times.”

So why aren’t car buyers leaving Audi for the likes of BMW and Mercedes-Benz? The line for Germany’s other luxury makes can be just as long. All three automakers reported record sales in January, and that’s with buyers waiting up to six months for hot new vehicles like the new BMW X3. While all three German luxury struggle to keep pace with demand, experts say Audi is in the toughest spot, with wait times up to two months longer than its competitors.

Will the Volkswagen Group address the problem in a timely manner? Since Audi reportedly contributed 47 percent of VW’s overall profits for the past nine months, execs should be eager to take care of their cash cow.

[Source: Bloomberg]

As Audi plants struggle to meet demand, buyers wait months for cars originally appeared on Autoblog on Sun, 13 Feb 2011 17:03:00 EST. Please see our terms for use of feeds.

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Audi is a luxury car manufacture for over nearly a century. It has created a legacy of excellence in performance and sheer engineering for a long time. Audi cars have been loved across all continents. Audi car sales trail behind Mercedes-Benz and BMW. These cars are well known for luxurious interiors and stunning exteriors. Audi follows the same mantra in creating its products. Audi has built such a reputation that the four rings emblem immediately evokes respect from all people. The Audi portfolio includes car types like SUV, coupe, compact, sedan, convertible and station wagon.

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Audi Q5

Audi Q5 is a luxury crossover vehicles launched last month in India. It was released for the international market in 2009. Audi Q5 is highly civilised to be driven by persons with pinstripe suits. It is also a soft of-roader capable of being taken on long drives.  The Q5 shares it appearance with the larger Audi Q7. Audi Q5 is a sophisticated compact SUV loaded with modern gadgets like multi-media interface, Xenon plus headlamps, Bang &Olufsen surround sound system, rear seat entertainment system with colour display screens,  three-zone automatic air conditioning, acoustic parking system, a rearview camera and leather seats. The Audi driver information system helps driver control a variety of interior and exterior functions.  Audi Q5 comes with a starting price of Rs 38.29 lakh on the petrol variant and Rs 44.19 lakh on the diesel version.

Audi A4

Audi A4 has been one of the most successful car models by the brand, Earlier to being named as A4 it was well known as Audi 80. This model was the first model in Audi range to get a fully galvanised body and a ten year warranty against rust of the metal. It single handedly revived Audi as a luxury car manufacturer. The first generation Audi A4 introduced in 1996 was a huge success.  Audi A4′s captivative Teutonic looks, impressive performance and stylish, well finished interior set the theme for the new Audi models since the 90′s. Though it is available as a sedan, convertible and wagon car styles in the western markets, it is available only as a sedan in India. A4 in India is powered by turbocharged engine teamed with a 7-speed multitronic gearbox. The A4 has all the typical Audi luxuries including the a well lit instrument panel and steering wheel with choice of interface mode and multi-media interface and top of line Audio system. A4 comes with three drive model selection. The shooting brake concept offers an impressive amount space and ample knee room. The A4 has a top speed that ranges from 227 km/h to 250km/h depending on the engine capacity. Audi A4 comes with prices starting from Rs 29 lakh.

Audi Q7

It is the largest vehicle in the Audi model range.  The Audi Q7 is a large luxury vehicle with all the quality and opulence that buyers have come to expect from the manufacturer. The plush interiors and high quality craftsmanship present a sophisticated vehicle. An array of luxury features like the seven person seating capacity with ample legroom, eight airbags, voice activated navigation system, adaptive xenon headlamps, adaptive cruise control, and a panoramic sunroof. Despite its big size, the Q7 offers excellent handling in corners, great traction on all terrain and an all wheel drive system enhances driving pleasure. Audi Q7 was the first in the Q series of vehicles from the marquee. Q7 was introduced at the January 2006 Los Angeles Auto Show.  The prices of Audi Q7 start from Rs 53.40 Lakh.

Audi TT

It is the sportiest of the car from Audi range. It was one of the most dramatic car to come out in the late 90s.  Though Audi TT is called a sports car, but it is not quite sport coupe or a roadster, but in essence it is a front wheel drive two seat GT. Audi TT is named after Tourist Trophy motorsports held in UK. The symmetrical styled aerodynamics design enhance high-speed performance. The 3.2litre V6 engine generates a massive 250 bhp of power and 320Nm of torque.  It could be among the few all wheel drive performance cars. The 3.2 Quattro delivers more punch to the drive on a straight road as it comes with an aggressive engine and exhaust sound. The dual circuit brake system with diagonal split, hydraulic brake assist and ventilated disc brakes on all wheels provide hardbraking at top speeds. Audi TT is one of the few luxury sports cars of the world, where the owner gets to savour opulence while enjoying a sporty drive.  Audi TT comes at Rs Rs 55 lakh onwards.

Audi R8

Audi R8 is a legend in motorsports. It is among the few motorsports car which have been adapted as production models. It is one of the high performance Audis ever made. Audi R8 is an attempt to take on the exotic cars of the world. It is also the first mid-engine car offered by the brand. The R8 is the culmination of Audi racing history. The R8 is followed by R10 which was unveiled during the 100 years celebrations. The Audi R8 has won several motors sports events including the 24hours Le Man races.  Much is its space frame is similar to Lamborghini Gallardo. It won the world car of the year for 2008. It is one of the rare breed of exotic cars that can be driven on race circuits as well as business. The engine belts out 420 bhp of power and the slick “R Tronic” sequential-shifting manual transmission with an automatic mode offers drivers an exhilarating drive.  Owing to its excellent motorsports history, Audi R8 comes with a price of Rs 1.13 Crores.

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