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The first Harley-Davidson motorcycle was produced in 1903. Although the sale of their motorcycles were very slow at the beginning. The single cylinder motorcycle that they created in 1903 sold very quickly and this motivated them to bigger and better things. But in 1905 sales dropped way off, as a matter of fact the only sold 11 motorcycles the entire year. So they knew they had to make some drastic changes and after trial and error in 1908 their business began to grow they sold a total of 154 motorcycles that year. The founders of Harley-Davidson motorcycles decided to move their production from the tiny barn that they were working in too a factory where they can have more space to build their motorcycles. They also hired their first employees a total of about 22 ramp-up your motorcycle production.
In just four years their business was booming they had over 200 motorcycle dealerships in the United States. Japan was also demanding a lot more bikes from Harley-Davidson as the interest for the motorcycle was really gaining popularity in Japan. Harley-Davidson was best known for its strong power in it’s motors it made a great racing bike, but that was not the reason the United States military chose to have Harley-Davidson build them 20,000+ motorcycles for the first world war. His huge contract made with the United States military pushed Harley-Davidson to the top they were the top motorcycle producer of that time and would stay that way for many years.
During the second world war the United States military again called on Harley-Davidson for their motorcycle needs they placed an order with the company for a vast amount of motorcycles. Although this was good for Harley-Davidson it was a bad time for anyone that was looking for motorcycle to buy from them because it was nearly impossible for any normal citizen at that time to purchase a motorcycle. This would be the Achilles’ heel for Harley-Davidson for a while as people got tired of waiting to be able to buy one they went to other companies to satisfy their needs for two wheeled transportation. This led to turbulent times for Harley-Davidson in the early 1950s but by 1957 they came out with a new brand called the Sportster and this would set them back on the top of motorcycle production companies. The Sportster seem to be what consumers were looking for at the time because of its sleek styling and it’s raw power.
From 1957 up until 1980 Harley-Davidson only made minor tweaks and adjustments in the style and design of the bikes they created but in 1980 they decided that they need to make some drastic changes in their selection of motorcycles. And in late 1980s they introduced the FLT it was equipped with a five speed transmission and instead of being chain driven Harley-Davidson went to a belt drive system. Then in 1984 they introduced what is known today as the V-twin motor. This helped them stay ahead of the competition.
Harley-Davidson has been one company that has always prided itself on feedback from its consumers. They would take into consideration all their consumers suggestions to make their product even better. In 1987 Harley-Davidson did something no other company had ever thought of they introduced their buyback plan which meant that they would give the consumer the full trade in value when they came in to purchase a newer model motorcycle. This was a big success with the consumers.
Since 1987 up until present day they have produced various new models that appeal to their customers wants and needs. They still have their popular Sportster, now made in various styles. The Dyna, a bike made for simplicity and speed, but they also have motorcycles made for comfort and cross-country rides such As the road king, the heritage classic soft tail, the electra glide, the Road glide, and many more and you can guarantee with the demand for a Harley-Davidson out there today there will be many more models created each and every year.
One thing that stood the test of time is that their consumers are definitely loyal customers because they won’t even consider riding any other type of motorcycle and I guess this is the reason that Harley-Davidson now has almost 65% of the market. With their attention to detail plus their commitment to keeping their customers satisfied you can guarantee Harley-Davidson will be around for a long time to come.
Tags: Brief, Davidson's, harley, History, Past



